Garth Lidbetter – Logo
I am an experienced multi-disciplinary designer.
Focused on UX, Visual and System Design.
2021 -

Head of Client Services

Conversionry

Remote

Conversionry

Remote

Conversionry is a Conversion Rate Optimisation agency. Helping eCommerce retailers accelerate their conversions through data and experimentation.

Key tasks:

  • Management of service delivery team.
  • Change management within the business. In areas required for increased efficiencies and profitability.
  • Driving culture change and improvement.
  • Account management of key clients.
2021

User Experience (UX) Design
– Online Course

Google

Remote
Education - User Experience - Google
Education - User Experience - Google

Google

Remote
User Experience (UX) Design is a series of courses that equip students with the skills needed to apply to roles in user experience design. UX designers focus on the interactions that people have with products like websites, mobile apps, and physical objects. UX designers make those everyday interactions usable, enjoyable, and accessible.

Key focuses:

  • Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.
  • Identify the factors that contribute to great user experience design.
  • Explain why design sprints are an important and useful part of a UX designer’s work.
2020 - 2021

Lead IPM & eComm UX Strategist

Matter Design & Digital

Sydney, Australia

Matter Design & Digital

Sydney, Australia

Matter is a design and digital agency focused on delivering eCommerce experiences. Combining thoroughly researched UX design and best-of-breed technologies, eCommerce systems built by Matter have delivered exceptional business results for clients as well as receiving award winning recognition.

Key tasks:

  • Implementation Project Management of key projects.
  • Facilitating UX strategy workshops with clients. This is to inform the UI design and technology choices for each project.
  • Change management within the business. Including the development of an intranet documenting processes throughout the business.
  • Account management of key clients.
2018 - 2020

Comms Team Leader
/ UX Designer

McCrindle

Sydney, Australia
Work Experience - McCrindle
Work Experience - McCrindle

McCrindle

Sydney, Australia

McCrindle is a social research agency specialising in gathering generational insights and social research used for both strategic planning and marketing campaigns. 

Key tasks:

  • Designing and implementing marketing and sales systems.
  • Change management within the business. Including the development of an intranet documenting processes throughout the business.
  • Facilitating strategy workshops with clients and internally
  • Client and partnership management in Education, Not-For-Profit, Media sectors.
2013 - 2018

Founder & Creative Director

Lokal Workshop

Sydney, Australia

Lokal Workshop

Sydney, Australia

Initially created as a brand strategy agency, Lokal Workshop developed into a full service design agency. Offering brand strategy, brand execution, print design, digital design and animation. 

After humble beginnings working from my bedroom, Lokal workshop developed to a team of six, delivering projects I am proud of from a creative viewpoint and in the business outcomes they helped achieve our clients. 

Key tasks:
  • Creative Direction of all projects, working with creatives to deliver.
  • Brand strategy with clients. Ensuring all activities and communication is consistent and aligned.
  • Business development.
  • Business administration – small business, you know the drill.
2010 - 2013

Designer & Marketer

Pastiche

Sydney, Australia

Initially hired as a designer in the sports and lifestyle division I was responsible for all brand guardianship of brands in this . This included 

Key tasks:

  • Strategy and creation of advertising.
  • UX design of new Pastiche wholesale website. Designed to create a far easier experience for retailers across Australia and New Zealand. 
  • Brand guardianship. Making sure all presentations of the brand were inline with the required guidelines stipulated by Pastiche.
  • Development of appropriate packaging and graphics.

Successes:

  • Restructuring all print material to produce higher quality results, while saving 30% on print costs.
  • Merging 4 sub-brands together under the Pastiche brand for stronger in-store brand presence.
  • Redesign and launch of new Pastiche retail website.

Pastiche

Sydney, Australia

Pastiche is an Australian mid-tier jewellery company. Competing in a competitive market, Pastiche stands out by delivering a combination of finely ornate, clean staples and strong statement pieces. 

Designs are manufactured in sterling silver and stainless steel. 

2007 - 2009

Designer

Elan Polo

Sydney, Australia

Initially hired as a designer in the sports and lifestyle division. I was responsible for guardianship of all brands in this division. This included retail presentations, in-store POS, packaging, advertising and digital creative. 

In 2008, Elan Polo Australia went through a restructure and I became the lead designer crossing all divisions in the company – Mens, Womens, Kids and sports and lifestyle. This provided an opportunity to see further in to the inner workings of the business including hiring, strategic future planning and retail partnerships. 

Key tasks:

  • Brand guardianship across multiple brands. Making sure all presentations of the brand were inline with the required guides stipulated by an overseas HQ, Elan Polo or both. 
  • Development of appropriate packaging and graphics. 
  • Product design.
  • Creation of POS, print and digital advertising creative assets.

Successes:

  • Launching Mitre brand into the Australia and New Zealand market in 2008.
  • Building a young design team so early in my own career.
  • Being part of reinvigorating the Mambo brand.

Elan Polo

Sydney, Australia

Elan Polo is a footwear company. With a stable of brands operating in various capacities including exclusive distribution, regional franchise and brand ownership.  

Brands ranged most categories and included: Mitre, Mambo, Van Heusen and Bisley among others. 

2002 - 2004

Bachelor of Design
(Visual Communication)

The University of Newcastle

Newcastle, Australia
Education – Bachelor of Design (Visual Communication) – The University of Newcastle
Education – Bachelor of Design (Visual Communication) – The University of Newcastle

The University of Newcastle

Newcastle, Australia
This degree not only gave me technical skills in a range of visual communication techniques, but more importantly a grounding in design thinking and process.

Key focuses:

  • Design thinking
  • Design history
  • Studio photography
  • Printmaking