Building on 15 years of design and brand strategy experience I am now focused on crafting smoother journeys through User Experience Design.
I’m convinced thoughtful design has the power to change people, communities and ultimately our world.
I enjoy the process of creating order and efficiency in user journeys; Along with refining visual detail to produce effective communication and enjoyable experiences.
In the past few years, I’ve found myself working in system design, branding, change management, visual design, relationship management, and strategic planning.
User Experience (UX) Design – Online Course
The University of Newcastle
Bachelor of Design (Visual Communication)
2002 – 2004
Matter Design & Digital
2020 – 2021
Comms Team Leader / UX Designer
2018 – 2020
Founder & Director
2013 – 2018
Adobe CC (Lr, Ps, Ai, Id)
“Not only is he world-class in the solutions that he brings but his customer service, personal character, and warmth are superlative.” Mark McCrindle
“He is a fantastic blend of structural and strategic thinking with a creative flair.” Sophie Renton
“Garth’s presence in a client meeting really sets the tone from the outset, guiding and initiating conversations to tease out valuable information to build a very thought through scope for a project is second to none.” Ash Durham
Data is a core component of our decision making process and lives at the heart of UX. Most data, in the form of traffic numbers, can be garnished from an analytic program of dashboard. Correlating numbers, pageviews and or goal conversions against their various drivers, whether marketing, notifcation event or infact natural repeat usage, helps us determine whether the user experience was a success, failure, or could do with improvement. Other data sources, are User Interviews with quantitive results, sales data and cost analysis data types, that help determine pricing mechanisms.
A user interview is a UX research method during which the focus is gain an understanding of the product (Architecture, journey, content) from the user’s perspective. Specific questions will be created to test a user journey, time taken, understanding, feeling from individual users. These can be quantitively scored, so a baseline score can be given against any task or question from which an average score can be gained for the question. Typically in an interview session it best to have at least 5 users so an appropriate spectrum of users and thought processes can be derived. These are very helpful for gaining insight to help inform a business case, or test a prototype before going into development of a system, feature or product.
Mapping a users (or segment of users) contextual experience, on route and within an application. With the intent on helping them acheive thier goal. This helps us as designers to better understand the user by wearing ‘their’ hat. This will include who they are, where they are coming from, what they are expecting, what are they wanting to acheive, their pains and gains.
Customer Segmenting & Profiling
Segmenting users into customer types allows us to categorise users based on similar characteristic that helps inform product functionality or content. This helps us plan their plan their journies in a system around fulfilling needs and requirements to ascertain a business goal. We to this when informing our designs for whether to display certain content types, pages, or pathways. There are many ways we can segment users, for example they be along lines of; demographic, psychographic, geographic, behavioural and many more.
User Journey & Customer Experience Mapping
Similar to other mappings, it allows us in the design process to contextual the users expereince, by understanding the touchpoints they will need to consider to find their goal. These can be light or complex frameworks of decision making steps, that can include psychometric profiles, the customers origin, and the intended end-goal. It helps identify blockers, and find ways to design efficient journies for the user.
Information Architecture or IA as it is referred to commonly, is the structural design of the website. Normally noted as system diagram for complex architecture, or as a table list of parent and child touchpoint for more simpler sites. The process of IA is the strategy behind situational relations of the required touchpoints and user interactions within an app, system or website. This will oftern include various user states, such as not-authorised, and authorised-type users (Admin, Subscription type) etc. where access levels are denoted, with various page restrictions or functionality inclusions. The process will explore the best ways to disseminate information by page structure (not the internal page wireframe), but by highlighting the various content, template functionality types to achieve a certain business strategy. IE an eComerce site will have; home, product, cart and checkout pages.
Wireframe is commonly used to lay out content and functionality on a page which takes into account user needs and user journeys in a very basic structural way, without branding design embellishment. Wireframes are used early in the development process, mapped to each touchpoint in a system map, to establish the basic structure of a page and content types, before visual design and content is added. They help understand blockers and module structure, and can be used in the quoting and costing process for a project, as they are quick to mock up and have the ability to convey the size and scope of individual pages and touchpoints to help stake-holders get a clear picture of project size.
Prototyping is the process of turning finished designs or wireframes into a clickable and actionable experience to help with design decisions. It allows us designers the ability to test assumptions and ensure that we are delivering a vetted experience. It also allows for user testing with groups or potential customers prior to get feedback prior to release. It is a critical element of the design process and should be completed in some form no matter the project. Also, in many cases it is what is used as the final deliverable for approval prior to sign-off by stakeholders and a point of reference for hand-over as a way to inform development, while holding the overall development deliverables to account.
Business Case Analysis
A Business Case Analysis (BCA) provides a best-value analysis that considers not only time and costs required to acheive the result, but other quantifiable and non-quantifiable factors supporting an investment decision. In other words, I help consider UX pathways to deliver a project, an offer various solutions that should be considered as part of the solution offering.